> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mindset.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Sales & Marketing Team

**Mandate:**\
The Sales & Marketing team is responsible for driving revenue growth by generating demand, converting pipelines, and ensuring a seamless buying experience for our customers, and partners.

* Developing and executing sales and marketing strategies aligned with company OKRs.
* Removing friction in the buying process to accelerate deal velocity.
* Building and maintaining a predictable, scalable revenue engine.
* Strengthening market positioning through brand, messaging, and social proof.
* Optimising the full customer acquisition journey from awareness to closed-won.

**Cadence:**

* Weekly Sales & Marketing team meetings focused on pipeline growth, conversion rates, and overall sales and marketing metrics.
* MOS IDS meeting every other Thursday to resolve cross-functional issues.

**OKRs:**

Sales: 

Marketing: 

**Leader:** [Chris Whitehead](/mos/people/chris-whitehead-vp-of-sales) (VP of Sales)

**Members:**

* [Chris Whitehead](/mos/people/chris-whitehead-vp-of-sales) – Sales & Marketing Team leader
* [Theo Kontos](/mos/people/theo-kontos-account-executive) - Account Executive

**Contributors:**

* Support from [Core Team](core-team) and cross-functional leaders as needed