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Mandate:
The Sales & Marketing team is responsible for driving revenue growth by generating demand, converting pipelines, and ensuring a seamless buying experience for our customers, and partners.
  • Developing and executing sales and marketing strategies aligned with company OKRs.
  • Removing friction in the buying process to accelerate deal velocity.
  • Building and maintaining a predictable, scalable revenue engine.
  • Strengthening market positioning through brand, messaging, and social proof.
  • Optimising the full customer acquisition journey from awareness to closed-won.
Cadence:
  • Weekly Sales & Marketing team meetings focused on pipeline growth, conversion rates, and overall sales and marketing metrics.
  • MOS IDS meeting every other Thursday to resolve cross-functional issues.
OKRs: Sales: Marketing: Leader: Chris Whitehead (VP of Sales) Members: Contributors:
  • Support from Core Team and cross-functional leaders as needed